Farmers is expanding its relationship with PGA Tour golfer Ben Crane and has signed on as the presenting sponsor of an unusual music project headed by Crane. Crane recruited fellow Tour players and friends Rickie Fowler, Bubba Watson (winner of the 2011 Farmers Insurance Open and 2011 Zurich Classic of New Orleans) and Hunter Mahan to form a "boy band" and star in a music video that's already "gone viral" to rave reviews on the internet.
The four PGA Tour stars have created the band Golf Boys and released their world premiere music video, Oh Oh Oh presented by Farmers Insurance.Oh Oh Oh presented by Farmers Insurance premiered on the Golf Channel during their Live From the U.S. Open programming. It's also available on Ben Crane s YouTube channel, http://www.youtube.com/bencranegolf.
The PGA Tour is also featuring the video on PGATOUR.COM and promoting it through its presence on Facebook and Twitter. As part of Farmers support of Oh Oh Oh, Farmers will donate $1,000 for every 100,000 views of the Golf Boys video. The proceeds will support both Farmers and Ben Crane charitable initiatives in support of Farmers sponsorship of the Farmers Insurance Open. Crane has released a series of entertaining videos in 2010 and 2011, his most notable being a spoof on his workout routine which landed nearly 600,000 views on YouTube. Farmers Insurance and Ben Crane have a long-term relationship stemming from Crane' s victory at the 2010 Farmers Insurance Open, where it was also announced that Crane is a Farmers customer.