With the conclusion on the 2012 Farmers Insurance Open, let's visit a past "Golf" blog...
Re-print from Why Platinum?
Farmers Insurance has continued it's relationship with the sports world. Farmers has secured the naming rights to the future Los Angeles football stadiums, Farmers Field. There's the Farmers Open & local golf tournaments, and the Farmers Classic (tennis). Farmers insurance is now also sponsoring NASCAR drivers Mark Martin and Kasey Kahne. Of course, you can see the Farmers Airship and Hot Air Balloon over many sporting and community events.
This week it added a fun new chapter, and its all for charity.
Farmers has sponsored Ben Crane's newest music video featuring him and other young PGA golfers in a parody of sorts. Think of some of the "boy bands" of the last 20 years.
The more views the video gets, the more will be donated to charity. See press release below.
Reprint from Farmers website, 6/15/11
Farmers sponsors 'Golf Boys' music video
Farmers is expanding its relationship with PGA Tour golfer Ben Crane and has signed on as the presenting sponsor of an unusual music project headed by Crane. Crane recruited fellow Tour players and friends Rickie Fowler, Bubba Watson (winner of the 2011 Farmers Insurance Open and 2011 Zurich Classic of New Orleans) and Hunter Mahan to form a "boy band" and star in a music video that's already "gone viral" to rave reviews on the internet.
The four PGA Tour stars have created the band Golf Boys and released their world premiere music video, Oh Oh Oh presented by Farmers Insurance.Oh Oh Oh presented by Farmers Insurance premiered on the Golf Channel during their Live From the U.S. Open programming. It's also available on Ben Crane s YouTube channel, http://www.youtube.com/bencranegolf.
The PGA Tour is also featuring the video on PGATOUR.COM and promoting it through its presence on Facebook and Twitter. As part of Farmers support of Oh Oh Oh, Farmers will donate $1,000 for every 100,000 views of the Golf Boys video. The proceeds will support both Farmers and Ben Crane charitable initiatives in support of Farmers sponsorship of the Farmers Insurance Open. Crane has released a series of entertaining videos in 2010 and 2011, his most notable being a spoof on his workout routine which landed nearly 600,000 views on YouTube. Farmers Insurance and Ben Crane have a long-term relationship stemming from Crane' s victory at the 2010 Farmers Insurance Open, where it was also announced that Crane is a Farmers customer.
Following his victory at Torrey Pines, Crane partnered with Farmers and Farmers parent company, Zurich Financial Services, and wears the Zurich or Farmers logo on his hat, depending on the tournament. Through his relationship with Zurich, Crane also supports the St. Bernard Project, an organization dedicated to rebuilding New Orleans following Hurricane Katrina. Farmers Insurance and Zurich are both partners of the PGA Tour. Farmers began its sponsorship of the Farmers Insurance Open in San Diego in 2010 and Zurich has been a sponsor of the PGA Tour s Zurich Classic of New Orleans since 2005.
end of original article
It's from this culture of giving and community support, while having fun, at Farmers Insurance that inspires us at the Platinum Elite Group. Whether its supporting local schools or working for the March of Dimes, the Platinum Elite Group is committed to the communities in which we live and work.
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