The Rose Parade: Married on the "Love Float"

Reprint: LAist.com.

Engaged? How You Can Win a Wedding Atop 'The Love Float' at 2013 Rose Parade

If your dream wedding involves saying "I do" atop a very public parade float, you are lucky in love. Farmers Insurance has announced its entry into the 124th Rose Parade, one that asks engaged-to-be-married couples for their immediate participation.

"The Love Float" will host a live wedding on New Year's Day 2013, offering one lucky couple "the chance to share [their] love with 50 million television viewers and 900,000 parade goers," according to the Farmers Facebook page. Couples must submit their entry to the nationwide contest by October 14, after which a panel of judges will choose up to four finalists to be put to a public vote.

The complete "Dream Wedding" package includes the following: a trip to Pasadena for the winning couple and up to six witnesses, the exclusive opportunity to get hitched atop "The Love Float," a wedding dress for the bride, a tuxedo for the groom, his and hers wedding rings, hair and makeup services for the bride on the big day, marriage license fees and of course, two tickets to the 2013 Rose Bowl Game. Four finalists will score a $500 gift card from Farmers.

A Sneak Peak At Our 2012 Rose Parade Float

Farmers Insurance's 2012 Rose Parade float design revealed

The 2012 Rose Parade float design is here, and we're giving you a sneak peek. The 123rd Rose Parade theme is "Just Imagine," and the Farmers crew worked hard to design a float that would inspire people to do just that.

In light of the string of natural disasters that struck our nation over the past year, Farmers created a design to remind people that Farmers' expert agents can help prepare their customers for those unforeseen events. Our float, titled "The Unimaginable" will make its way down Pasadena's Colorado Boulevard for the 123rd annual Rose Parade on Monday, January 2. Because New Year's Day falls on a Sunday this year, the parade was moved to Monday in keeping with its "Never on a Sunday" tradition.

The 123rd Rose Parade will be broadcast nationally on ABC, Hallmark Channel, HGTV, NBC, RFD-TV and Univision. The parade is also seen in more than 200 international territories and countries.

Farmers has been a proud Rose Parade float participant since 1959.