The Rose Parade: Married on the "Love Float"

Reprint: LAist.com.

Engaged? How You Can Win a Wedding Atop 'The Love Float' at 2013 Rose Parade

If your dream wedding involves saying "I do" atop a very public parade float, you are lucky in love. Farmers Insurance has announced its entry into the 124th Rose Parade, one that asks engaged-to-be-married couples for their immediate participation.

"The Love Float" will host a live wedding on New Year's Day 2013, offering one lucky couple "the chance to share [their] love with 50 million television viewers and 900,000 parade goers," according to the Farmers Facebook page. Couples must submit their entry to the nationwide contest by October 14, after which a panel of judges will choose up to four finalists to be put to a public vote.

The complete "Dream Wedding" package includes the following: a trip to Pasadena for the winning couple and up to six witnesses, the exclusive opportunity to get hitched atop "The Love Float," a wedding dress for the bride, a tuxedo for the groom, his and hers wedding rings, hair and makeup services for the bride on the big day, marriage license fees and of course, two tickets to the 2013 Rose Bowl Game. Four finalists will score a $500 gift card from Farmers.

Farmers' 54th consecutive entry in the Rose Parade, the romantic float will host the first-ever nuptials event of its kind in parade history. Submissions were welcomed starting at noon today, and Michael L. Linton, Enterprise Chief Marketing Officer for Farmers Insurance, said in a release, "We're asking for submissions from all corners of the country so look around, ask your friends and neighbors, and see if you can spread the word to a couple that deserves this unique honor. The 'Love Float' is a chance for Farmers Insurance to honor a great American love story."

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