Farmers Insurance's 2012 Rose Parade float design revealed
The 2012 Rose Parade float design is here, and we're giving you a sneak peek. The 123rd Rose Parade theme is "Just Imagine," and the Farmers crew worked hard to design a float that would inspire people to do just that.
In light of the string of natural disasters that struck our nation over the past year, Farmers created a design to remind people that Farmers' expert agents can help prepare their customers for those unforeseen events. Our float, titled "The Unimaginable" will make its way down Pasadena's Colorado Boulevard for the 123rd annual Rose Parade on Monday, January 2. Because New Year's Day falls on a Sunday this year, the parade was moved to Monday in keeping with its "Never on a Sunday" tradition.
The 123rd Rose Parade will be broadcast nationally on ABC, Hallmark Channel, HGTV, NBC, RFD-TV and Univision. The parade is also seen in more than 200 international territories and countries.
Farmers has been a proud Rose Parade float participant since 1959.
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* The content of this blog is for informative purposes only. It does not reflect official standing of any agent, agency, or company mentioned on the blog. Nor is this blog necessarilly an endorsement. Please consult with your insurance, tax, or legal specialist before making any decisions. This blog is purely meant to spark the thought process.
