Advanced Training: Safelite, Caliber Collision, & Farmers Insurance

On April 18th, 2012, representatives from Safelite AutoGlass and Caliber Collision, and agents with Farmers Insurance got together at a San Diego Safelite facility for an educational seminar (learn-n-share) on the topic of providing excellent customer service.  

It's their superior level of service that differentiates these companies from their competitors.  These are the types of training programs the Platinum Elite encourages the agents it works with to attend to further hone their skills.

A little about our hosts...

The sign awaiting Farmers Family
 Clients when you visit Caliber Collision.

The seminar was conducted by Matt Albright with Caliber Collision.  Last year we visited a Caliber Collision Center in San Diego to become better familiar with the claims and repair process.  This is important when giving our clients guidance and re-assurance all is well.  Click HERE to see us test an air-bag.

For Excellent Service, Contact Matt HERE.

Jim Power with Safelite made his facility available for this gathering.  We got a quick tour.  The facility stores over 8000 pieces ready for installation.  This is important since it allows them to replace damaged glass immediately versus waiting for it to be ordered and delivered. Our customers need their vehicles back on the road as soon as possible.  This is one of the most important ways the overall service is judged.

For Preferred Care, Contact Jim HERE.

"We Are Farmers!"

To reach Farmers Insurance...

Susanne Romo (lic. #: 0720743) - (858) 751-0956

Araceli De La Torre (lic. #: 0G17321) - (858) 751-0956
Tony Gutierrez  (lic. #: 0A87116) - (858) 751-0956
Kevin Tuckey   (lic. #: 0B72553) - (858) 751-1357

The Susanne Romo Agency can be found at:

3675 Ruffin Rd.
Suite 220
San Diego, CA  92123

Farmers Insurance Names Caliber Collision 2011 Body Shop Chain of the Year

Farmers Insurance names Caliber as 2011 MSO of the Year

Re-print from FenderBender.com

March 29, 2012—Caliber Collision Centers on Wednesday was presented with Farmers Insurance’s 2011 National Multiple Shop Organization Group of the Year award during a special presentation at Caliber’s headquarters in Lewisville, Texas.

Caliber Collision, La Mesa, Ca.

Caliber said it received the award as a result of the company’s ability to deliver the proactive operational and customer management required by Farmers to improve policy retention and customer value. 

“We wish to congratulate Caliber Collision on being named Multiple Shop Organization Group of the Year,” said Odom Wu, national director of auto specialty claims for Farmers Insurance. “Caliber Collision has consistently provided Farmers Insurance's customers with excellent customer service, and a strong commitment to quality vehicle repairs, thus earning them the distinguished honor of MSO Group of the Year.”

“Thanks to the hard work and commitment of Caliber Collision’s more than 2,500 associates across California, Arizona, Nevada and Texas. We are honored to be awarded Farmers Insurance’s 2011 National MSO of the Year for delivering outstanding operational and customer satisfaction management as we restore Farmers’ customers to the rhythm of their lives,” said Steve Grimshaw, president and CEO of Caliber.

Caliber currently operates 101 collision repair centers throughout California, Arizona, Nevada and Texas. For more information, visit calibercollision.com.

Platinum Elite Training: Caliber Collision Center Auto Body Shop Tour

Reserved parking for Farmers Clients.

Re-print from Why Farmers Platinum?

A part of being a good insurance agent is helping a client understand each step in a process, especially during tense times such as processing a claim. An agent knows the theory and can explain the basics, but if they can get out in the field, and see it for themselves, they can give better assurances to their client on what to expect.

On Thursday, June 9th, 2011, several Farmers Agents who are members of the Platinum Elite Team visited a Caliber Collision body shop. Caliber is one of the specialists who helps our clients restore their vehicle after an accident. The one branch in La Mesa repairs over 120 vehicles a month, many of those are clients of Farmers, or our sister companies, Foremost and 21st Century.

Susanne Romo organized the event, and agents including Joaquin Lopez, Jerry Cunningham, and their staff attended the event.

See previous blog about our relationship with Caliber Collision.

Caliber Collision Cemter,
La Mesa, Ca

We wanted to thank Matt Albright, Field Account Executive for Caliber Collision Centers, for arranging the tour and adding to our overall training. The day was very informative. We can now tell our clients what to expect from personal experience, not just "textbook" theory.

The Caliber Collision Center we visited can be found at 8310 Center Drive in La Mesa, Ca  91942.  (619) 337-8260.  Location Manager, Trevor Horton.

One of the fun thing we got to do at the end of the tour was set off an old car air bag, something you don't want to see close up.  See quick video of the detonation.

We got to examine how the air bag quickly inflates, but immediately starts to deflate (large holes in the underside) so that it cradles the face and gives with the impact. Hitting a solid air bag can be just as bad as hitting the steering wheel.