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Friday, May 25, 2012

Disaster Preparedness Videos Subtitled for the Hearing Impaired

Reprint from MarketWatch:

Farmers Insurance Produces Series of Subtitled Catastrophe Preparedness Videos for the Public



Videos are designed for hearing impaired. 

LOS ANGELES, May 25, 2012 /PRNewswire via COMTEX/ -- Today, it is not if, but when, a major tornado, hurricane, fire, or ice storm can strike leaving you totally devastated if you aren't prepared. The question is, not if, but when a disaster strikes, will you and your family be ready to respond? 


Farmers Insurance, in an ongoing effort to provide the latest and most helpful information on preparing for disasters, offers a new series of subtitled videos that can be viewed and used as important components in disaster preparation.

"The videos can be found at http://www.farmers.com/cat_videos_eng.html notes Paul Quinn, Assistant Vice President, Claims. "The videos, all with subtitles for the hearing impaired, are filled with excellent tips on how to prepare for a disaster. The series begins with general information about disasters and what a family needs to do to prepare. Then, there are four specific disaster preparedness videos dealing with hurricanes, tornadoes, fires and ice storms. They are featured separately for maximum benefit. We urge everyone to go on the site and check these videos out."





The idea for subtitles came from Beth Fields, a Farmers agency producer in Fishers, Indiana. "She also teaches at the Indiana School for the Deaf in Indianapolis and suggested we subtitle all of our catastrophe preparedness videos for the hearing impaired," Quinn said.

Farmers Insurance Group of Companies is a leading U.S. insurer of automobiles, homes and small businesses and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.




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